%ما هو (من)٪ 1 - تعريف
![The [[Genius Bar]] at Apple's [[Regent Street]] store in [[London]]](https://commons.wikimedia.org/wiki/Special:FilePath/Apple Genius Bar Regentstreet London.jpg?width=200 "The [[Genius Bar]] at Apple's [[Regent Street]] store in [[London]]")
![The [[Apple II Plus]], introduced in 1979, designed primarily by Wozniak.](https://commons.wikimedia.org/wiki/Special:FilePath/Apple II Plus, Museum of the Moving Image.jpg?width=200 "The [[Apple II Plus]], introduced in 1979, designed primarily by Wozniak.")
![Apple's first product, the [[Apple I]], designed by Steve Wozniak, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and wooden case.](https://commons.wikimedia.org/wiki/Special:FilePath/Apple I Computer.jpg?width=200 "Apple's first product, the [[Apple I]], designed by Steve Wozniak, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and wooden case.")
![[[Apple Fifth Avenue]], the flagship store in [[New York City]]](https://commons.wikimedia.org/wiki/Special:FilePath/Apple store fifth avenue.jpg?width=200 "[[Apple Fifth Avenue]], the flagship store in [[New York City]]")
![Newly announced iPhone on display at the 2007 [[MacWorld Expo]]](https://commons.wikimedia.org/wiki/Special:FilePath/First iPhone Macworld 2007 DSCF1283.agr.jpg?width=200 "Newly announced iPhone on display at the 2007 [[MacWorld Expo]]")
![Magic Keyboard]]](https://commons.wikimedia.org/wiki/Special:FilePath/IPad Pro 2020 with Magic Keyboard - 5.jpg?width=200 "Magic Keyboard]]")
![The [[MacBook Pro]], Apple's first laptop with an [[Intel]] microprocessor, introduced in 2006](https://commons.wikimedia.org/wiki/Special:FilePath/MacBook Pro.jpg?width=200 "The [[MacBook Pro]], Apple's first laptop with an [[Intel]] microprocessor, introduced in 2006")
![Macintosh]], released in 1984, is the first mass-market personal computer to feature an integral graphical user interface and mouse.](https://commons.wikimedia.org/wiki/Special:FilePath/Macintosh, Google NY office computer museum cropped.png?width=200 "Macintosh]], released in 1984, is the first mass-market personal computer to feature an integral graphical user interface and mouse.")
![Co-founder [[Steve Wozniak]] and [[Andy Hertzfeld]] at the [[Apple User Group Connection]] club in 1985](https://commons.wikimedia.org/wiki/Special:FilePath/Steve Wozniak and Andy Hertzfeld 1985.jpg?width=200 "Co-founder [[Steve Wozniak]] and [[Andy Hertzfeld]] at the [[Apple User Group Connection]] club in 1985")
ويكيبيديا
Apple Inc. is an American multinational technology company headquartered in Cupertino, California. Apple is the world's largest technology company by revenue, with US$394.3 billion in 2022 revenue. As of March 2023, Apple is the world's biggest company by market capitalization. As of June 2022, Apple is the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet Inc. (parent company of Google), Amazon, Meta Platforms (formerly for Facebook Inc), and Microsoft.
Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977. The company's second computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user interfaces, including the 1984 original Macintosh, announced that year in a critically acclaimed advertisement. By 1985, the high cost of its products, and power struggles between executives, caused problems. Wozniak stepped back from Apple amicably and pursued other ventures, while Jobs resigned bitterly and founded NeXT, taking some Apple employees with him.
As the market for personal computers expanded and evolved throughout the 1990s, Apple lost considerable market share to the lower-priced duopoly of the Microsoft Windows operating system on Intel-powered PC clones (also known as "Wintel"). In 1997, weeks away from bankruptcy, the company bought NeXT to resolve Apple's unsuccessful operating system strategy and entice Jobs back to the company. Over the next decade, Jobs guided Apple back to profitability through a number of tactics including introducing the iMac, iPod, iPhone and iPad to critical acclaim, launching the "Think different" campaign and other memorable advertising campaigns, opening the Apple Store retail chain, and acquiring numerous companies to broaden the company's product portfolio. When Jobs resigned in 2011 for health reasons, and died two months later, he was succeeded as CEO by Tim Cook.
Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, then at $2 trillion in August 2020, and at $3 trillion in January 2022. As of April 2023, it was valued at around $2.6 trillion. The company receives criticism regarding the labor practices of its contractors, its environmental practices, and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty. It has also been consistently ranked as one of the world's most valuable brands.
